Similar to other consumer products, cut flowers require fossil energy during their life cycle. The aim of this report is to examine how households can reduce their energy requirement for the decorative and gift functions of cut flowers without reducing their consumption level, also taking into account the financial cost. In 1990, an average Dutch household purchased 11 times one or more bouquets containing a total of about 250 flowers for Dfl. 170, which require together about 2.2 GJ, which is 1% of the total household energy requirement. The energy intensity of flowers is among the highest of all non-energy household purchases: on average 12.9 MJ/Dfl. The high energy requirement of cut flowers makes it interesting to take a closer look at less energy-intensive alternatives, e.g. replacing flowers as a gift with other presents, making more use of flowering indoor plants and selecting less energy-intensive flowers (from abroad, other species, other seasons).
The calculations suggest that if all the energy reduction options discussed here are applied to a substantial extent, the cumulative energy required for flowers purchased by an average Dutch household can be halved. More research is needed to investigate the acceptance of the proposed measures and the feasibility of a combination of measures.